CASL Policy

Canada’s Anti-Spam Legislation (CASL)

Anti-Spam Policy (CASL Compliance)

Effective Date: May 11th 2025

Company: AM Lead Magnets

Policy Overview
At AM Lead Magnets, we are committed to conducting our email and digital communications in a respectful, transparent, and legally compliant manner. This Anti-Spam Policy outlines our approach to meeting the requirements of Canada’s Anti-Spam Legislation (CASL). It applies to all commercial electronic messages (CEMs) sent by AM Lead Magnets to recipients in Canada.

Purpose
This policy ensures that:

  • All commercial messages are sent with proper consent.
  • Our communications are clearly identifiable and contain a valid method of unsubscribing.
  • We maintain the trust of our clients, prospects, and partners.

Scope
This policy applies to all employees, representatives, contractors, and third parties who send CEMs on behalf of AM Lead Magnets from or to any computer system in Canada.

Consent Requirements
We follow a strict opt-in approach when sending CEMs.

  • Express Consent: Required for individuals or businesses who have not previously interacted with AM Lead Magnets. Consent is obtained through sign-up forms, checkboxes, or verbal confirmation (with proper documentation).
  • Implied Consent: May apply in cases where there is an existing business relationship (such as a prior transaction within the past two years).

Requests for consent are always presented clearly and independently from other terms or conditions.

Content of Commercial Electronic Messages (CEMs)
All commercial electronic messages from AM Lead Magnets include:

  • The name and contact information of the sender (including a mailing address and either a phone number, email address, or website link).
  • A clear statement of the purpose of the message.
  • An easy-to-use unsubscribe mechanism.

Unsubscribe Mechanism
Recipients can unsubscribe from our emails at any time.

  • All CEMs include a functional unsubscribe link or clear instructions.
  • Requests to unsubscribe are honored within 10 business days.
  • We maintain accurate records of unsubscribe requests and update our mailing lists accordingly.

To unsubscribe, recipients can click the link in the email footer or email us directly at: info@am-leadmagnets.com with “Unsubscribe” in the subject line.

Data and Consent Recordkeeping
We maintain secure and verifiable records of:

  • All express and implied consents.
  • The source and date of each consent.
  • All unsubscribe and opt-out requests.

These records are stored in our internal CRM systems and retained for at least three years after cessation of communication.

Internal Communication Guidelines
CEMs sent internally between employees must relate to AM Lead Magnets’ business activities. Promotional content unrelated to the company may not be distributed internally unless the recipient has given verbal or written consent.

Third-Party Compliance
Any third-party vendors or service providers sending emails on behalf of AM Lead Magnets are contractually required to comply with this policy and all CASL provisions.

Monitoring and Enforcement
AM Lead Magnets routinely monitors its email practices to ensure compliance with this policy and applicable laws.
Violations of this policy may result in disciplinary action in accordance with our internal HR and compliance procedures.

Policy Maintenance
This policy is reviewed annually by the AM Lead Magnets Compliance Team and updated as needed to reflect changes in CASL regulations or company practices.

Questions or Complaints
If you have any questions regarding this policy or wish to report a concern, please contact our compliance team at:
Email: info@am-leadmagnets.com
Mailing Address: Office No. – 414, GLOBAL BUSINESS HUB, EON Free Zone, Kharadi, Pune, Maharashtra 411014